Clarify Your Message

Are you worried that your branding isn’t resonating with your customers?

Maybe it’s time for refresh.

I’ll work with you to understand your business and your customers, and develop an engaging brand strategy that helps turn leads into repeat customers.

StFX Students Union

In the summer of 2016 I had the opportunity to refresh the StFX Students' Union visual identity, and branding style.

We kept elements of the previous visual style intact, while ensuring that the new identity would thrive in digital environments.

The Golden X INN
 

StFX’s Student Bar’s visual identity was refreshed alongside the main Student’s Union brand.

In addition, I helped ongoing promotional campaigns for events held throughout the year.

The Xaverian Weekly

For two years, I created the covers for The Xaverian Weekly - these two years were probably the most rewarding, and contributed the most towards my development as a marketing professional.

The Xaverian was a platform from which to tell stories, and the cover was both clickbait in print, and an opportunity to convey a message in 10 seconds.

StFX Frosh Week 2016

“This is 2020” was the theme of StFX’s welcome week in 2016. It’s hard to believe that it’s 2020 now.

The idea at the time was to develop visuals that captured the excitement around the future of this class, and the influence of technology in their lives.