The Brief
Following the brand refresh of the StFX Student's Union, the decision was made to refresh the identity of the Golden X Inn, StFX’s student-run campus bar.
The Process
As always, my process for creating something new begins with looking at what already exists. Here’s the pre-refresh Golden X Inn logo.
Identity Modernization
The refreshed visual identity retains the previous “X” symbol, and the slang-term for the Golden X Inn “The Inn”. The logo also incorporates a similar gradient as the refreshed StFX Students’ Union logo, to further align the brand identity of the Union and its subsidiaries.
StFX University’s main emblem is itself a golden X, and thus having a golden X being the symbol for the campus meeting place is a no brainer.
Refreshed Logo
Refreshed Cover Photo
cover photo for the StFX Students Union Election period
Promotional Graphics
A variety of events were held regularly throughout the year - I was responsible for creating the visuals for marketing these events.
U.S. Election Viewing Party
The MFC “Catalina” Wine Mixer
Ugly Christmas Sweater Night
Students' Union election Debate
Shine On - in support of shinerama - Donate here
Singles Awareness Night - Valentines Day 2017
International Women's Day Wing Night
St. Paddy's Day Celebration Event Graphic
Epic Wing Night - Design follows style of mystery Artist’s album
Instagram Graphics
In early 2016, Instagram was still taking off. Our efforts were mostly focused on “facebook events”, though we began to increase our efforts on Instagram as the year progressed.
U.S. Election night
Hawaiian Wing Night
Last Wing Night </3
Epic Wing Night
Menu Refresh
As a part of the Golden X Inn’s rebrand, I refreshed its dinner menu. The aim was to maintain the new black and gold style, while ensuring that the menu was clear, and easy to read. The menus were printed and kept inside leather cases which were branded with an impression of the Inn logo.
